Hey mates! This topic has not been discussed since long so I thought to fire it for you guys. Normally we consider three Search Engines as the best Search Engines in the world. These engines are Google, Bing and Yahoo. Out of these three, Google is considered to be the most important and powerful Search Engine. I also consider Google as the best one out there however I strongly believe that Bing is going to give a toughest time to Google in the near future.
Both Search Engines provide relevant information when you search for a particular thing. The noticeable thing is that the results would be relevant from both but resulting websites would be different. This means both use different algorithms to rank websites. Most of us already know how to optimize a website for Google. In this post I will be uncovering some great tips to optimize your website for Bing.
1.Backlinks:
Backlinks are important as they are for Google. But what I have seen is that Bing focuses only on relevant and high authority backlinks. I have ranked several websites on top page of Google with irrelevant backlinks but this does not work with Bing at all. Consider the followings things when you are making backlinks for Bing:
-The most important thing is that the sites you are linking to must be relevant to your niche. If the site is relevant but the page where you are linking is irrelevant then this is an irrelevant link for you. The potential site plus the page you are linking to should be relevant.
-The sites you are linking to must have some domain authority. I would say 20 out of 100 should be acceptable. Such link will work for Bing but the more the better.
-Authoritative backlinks play an important role in getting high ranking on Bing. Authoritative backlinks mean linking to High PR, high authority, EDU and GOV websites. It’s hard to link to a high PR relevant website so if a site is relevant and its authority is high then this will work perfectly. If you can’t find high PR and authoritative relevant websites then link to EDU and GOV websites. All the search engines consider them as authoritative websites.
-Search engines are targeting those websites that use only primary keywords in link building. When you are linking to other similar websites, use your primary as well as other general keywords or synonyms. For example, if your main keyword is Web Design use your company name before this keyword like PAKKA Web Design. Same way if your main keyword is website design you can use a similar word, but not your primary keyword, like Joomla Website Design.







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